UK Copywriters Directory - Content design
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I bring brands to life using words. Websites, brochures, mobile apps, university prospectuses. Whatever you need to make sure the right people are listening to what you have to say. I’m as happy taking your brief and working alone as I am liaising with members of your creative team and exploring ideas together – whatever works best for you. Take a look at my website to find out more about my work or contact me to discuss your next project.
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I am a hybrid copywriter, creative strategist, and academic researcher passionate about shaping copy and creating content that resonates with diverse audiences. With over ten years of experience, I've become a copy polymath, crafting engagement posts, writing long-form academic articles, and scripting interviews for popstars, chatbots, and even popstar chatbots. Working with a diverse client roster from Spotify to Gold Collagen, I have experience crafting impactful copy, designing tone of voice (TOV) guidelines, product description language hierarchies, and taglines for mega brands and boutique traders alike. I owe much of my work ethos, diverse skill set, and efficiency to the fast-paced environment of Byte London, where I worked as a Creative Lead for Spotify for many years. I led a team of six creative planners and collaborated with the Spotify social media team to shape the streaming brand's strategic approach to distributing and targeting content most effectively across their various markets. Developing TOV strategies, landing the perfect 'one-liner,' or reshaping a clumsy narrative into a page-turner may be a niche sweet spot, yet, I thrive on using my expertise to connect with audiences and bring products, campaigns, and initiatives to life. Let me do some word-solving for you in a way that's engaging, coherent, and tailored to speak exactly how you'd like to be spoken to.
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Rebecca is founder of Lifestyle Copywriters, Ltd., a copywriting and content house focused on the lifestyle, creative and wellbeing industries. Rebecca is an accredited copywriter, earning a diploma in Copywriting with Distinction from the College of Media and Publishing, U.K. Rebecca has a first class Master’s degree in Applied Neuroscience from King’s College London and an LLB. Hons. Law from the University of Greenwich. Lifestyle Copywriters offers scientific content regarding health and a broad range of content services, art direction, photography and copywriting, from advertising copy to editorial. Rebecca has a background in sales, marketing and business development in the Financial Services sector, built over 25 years in senior roles at global financial institutions such as Deutsche Bank AG and Nasdaq.
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With 9 years experience working in a range of sectors from B2B SaaS to luxury hospitality, I’m an all-round word nerd who combines data with creativity. I offer SEO content strategy, article and blog writing, website copywriting, and email marketing support for organisations across the UK (and one or two in the US). My main area of interest is working with service-based businesses, big and small, to improve their reach, website traffic, Google rankings, and help them share their expertise with the world. I drink too much coffee, surround myself with house plants, and have a TBR list longer than my right arm. For more info on my services, please feel free to get in touch directly or have a mooch around my website. Speak soon! Book a call with me directly: https://calendly.com/alice-rowan-marketing/ ------ What my clients say: "Alice was a dream to work with, putting her strong B2B writing skills to great use at LTG." "She is friendly and reliable, I knew I could always trust her to deliver scintillating copy as well as handle the admin/project management side of things with aplomb." "She is a very talented creative writer, with a great talent to fully immerse herself in any subject that she writes about."
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Member spotlight
Hannah Rose“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”
Declan Morton“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”
Jo Watson“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”
Abby King“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”
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